Loyal customers should never feel like an afterthought.

You've probably felt it. You've bought from a brand for years, recommended them to friends, then spotted a welcome offer for new customers that's better than anything they've ever given you.

It's a small thing, but it stings. It quietly tells you they'd rather chase someone new than look after the people who already chose them.

The brands I keep going back to do the opposite. They surprise me. An early invite, a thank-you I didn't expect, a little extra I didn't ask for. Small moments that make me feel valued, and make it hard to imagine shopping anywhere else.

That's what I help businesses build.

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Think of a brand you buy from without checking anywhere else first. You don't compare prices or hunt for a better deal. You just go back, because they've earned it.

That's what good retention does. It makes your brand the obvious choice, not one option among many. And it's not luck or a huge budget. It's a reason to come back, moments that make customers feel valued, and a system that delivers them consistently.

As acquisition costs climb, the businesses that grow sustainably are the ones that keep and grow the customers they already have. That's where lifetime value is built: more second orders, higher repeat purchase rates, lower churn, and customers who bring their friends.

Most businesses know there's more value in their customer base. They just haven't built the engine to capture it, or there's no one whose job it is to own it. I help you own retention as a revenue channel, not just a campaign calendar.

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Hi, I’m Vicki

I've spent over 20 years in marketing, in-house, agency-side and, since 2023, as a fractional CMO. I've worked inside loyalty programmes with millions of members, and with independent brands building retention from scratch, including a re-engagement strategy that grew one brand's returning-customer revenue by 320% in two months.

I've also run my own businesses for over a decade, and some of my clients have been with me since 2016. So I know what it takes to keep customers coming back, not just win them once.

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WHAT OTHERS ARE SAYING

  • “Vicki is absolutely amazing, very knowledgeable and helpful! Always has answers to your questions and will point you in the right direction! 5/5 would recommend..”

    Kamila

  • “After talking to Vicki, I became very clear about my goal. Her marketing report about my business is amazing, making sure my marketing strategies are in good track. 5 out of 5. Highly recommended. Looking forward to work together again!”

    Joy

  • “Vicki really helped me bring all my ideas together and devise a clear strategy for me going ahead, answering all the questions I had to an excellent standard. This was definitely worth the investment and I have much more confidence going forward with my brand. Thank you!”

    Tumi

  • "I can highly recommend Vicki. A true professional with so much advice and wisdom to share, all delivered in a positive and productive way. Honestly, an incredible investment and I would highly recommend a one to one session. Come prepared with questions to get the most from Vicki's time and experience. I look forward to speaking with you again as my brand develops"

    Kat

  • "Vicki is a wealth of knowledge and she gave me some very helpful advice that has set me in the right direction for my business. Not only, did she give me advice but she also provided me with notes that included links and resources that I will need. I am so grateful for Vicki she was very professional, easy to talk to, and after our call I felt like I had clarity again."

    Regina

  • "Earlier today I had the pleasure of having a 1-1 consolation with Vicki. I had so many questions and I was blown away with her industry knowledge, smart and relevant advice and she has given me the confidence to move forward with my idea. I was completely buzzing after the call"

    Zoe

LET”S TAKE YOUR BRAND TO THE NEXT LEVEL

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